At www.DallasFitnessPhotographer.com they've done fitness for 20 years and the lighting and approach is totally different than any other kind of portrait. They've trained with the photographers that do the high-end fitness magazine covers, and I have invested tens of thousands to work with doing that right.
It is easy to get ineffective fitness photos - simply use the lighting approaches that soccer-mom photographers use for senior portraits, maternity portraits and boudoir, etc. If you want ineffective photos you can easily find someone a low price points that will charge little and deliver regret.
To light and post the body for definition is a skill very few possess. I am interested in giving photos that make you tons of money. After all, a million people are poised to buy your product. Clearly, this fitness photography is reserved for those e that want strong, positive responses.
Fitness photos generally fall into 1 of 2 styles, which I call either “Oxygen Magazine” style - bright lighting and clean, sweetness, and “Flex Magazine Style” - gritty and intense.
I’ve attached my examples of each style for you:
CLEAN -
GRITTY -
